Meta Launches AI Sandbox: A New Toolset for Advertisers to Enhance Creativity and Engagement
Meta has unveiled an AI Sandbox for advertisers to further enhance their ad creativity on Facebook and Instagram. This innovative toolset enables brands to generate copy variations for diverse audiences while maintaining the essence of their core message. Additionally, it simplifies the creation of varied campaign assets through a background generation feature. Lastly, an image cropping feature aids businesses in crafting visuals in multiple aspect ratios, suitable for different platforms like social posts, stories, or short videos like Reels.
Presently, these features are accessible to a select group of advertisers, with plans to broaden access in July. Meta is focusing on gathering feedback from this initial group to refine the product offerings, as stated in their blog post.
The announcement aligns with last month's statement by Meta's CTO Andrew Bosworth, highlighting the company's interest in utilizing generative AI technology for ads. He underscored the active role of the newly formed generative AI team and the keen involvement of Mark Zuckerberg and Chief Product Officer Chris Cox.
Meta recently reported a successful Q1 2023, with a year-on-year revenue growth marking a positive change after three quarters. Zuckerberg reiterated the company's dedication to metaverse development despite its ventures into various AI tools.
While Meta is rolling out these basic generative AI features for advertisers, ad tech startups like Omneky and Movio are intensely embracing the technology. Omneky, presented at TechCrunch Disrupt, uses OpenAI’s DALLE-2 and GPT-3 to create ads. Movio, backed by IDG, Sequoia Capital China, and Baidu Ventures, uses generative AI for marketing video production.
