LinkedIn Launches AI-Powered Copywriting Tool for Advertisers

LinkedIn, a subsidiary of Microsoft, has introduced a new tool that uses generative AI to suggest different versions of ad copies. This comes weeks after Meta launched a similar suite of AI-based tools to assist advertisers in creating diverse campaigns.

The new tool uses data from a marketer's LinkedIn page and Campaign Manager settings, including objectives, targeting criteria, and audience, to suggest different introductory text for the ad. The copywriting suggestion tool is powered by OpenAI models, which generate various copy suggestions.

To use the tool, marketers input their copy into the "introductory text" box within the Campaign Manager. They can then activate the "Generate copy suggestions" toggle to receive different suggestions for the text.

Currently, the feature is in a test phase and is available to a select group of customers in North America. LinkedIn plans to add new functionalities, expand the feature to new regions, and support more languages in the upcoming months.

"We know you're stretched to do more with fewer resources while driving ROI for your company. AI Copy Suggestions can help jumpstart your creativity and reduce the time you spend on your day-to-day tasks so that you can continue to focus on what matters — continuing to produce memorable campaigns and building your brand," said Abhishek Shrivastava, VP of Product at LinkedIn.

LinkedIn has been increasingly leveraging generative AI. Earlier this year, it introduced a "conversation starter" tool that used AI to write an introduction to a post. It also launched generative AI tools for writing profile bios and recruitment posts.