Instagram Tests AI Chatbots: Meta's New Social Initiative

Instagram Tests AI Chatbots: Meta's New Social Initiative
Photo by Souvik Banerjee / Unsplash

Meta could be setting the stage to dive headfirst into the world of artificial intelligence (AI) chatbots, signaling the tech giant's latest initiative to enhance its social media platform's interactivity and user experience.

A screenshot recently shared on Twitter by prominent tech leaker Alessandro Paluzzi provides a glimpse into a new Instagram feature. The preliminary intro screen suggests that these AI chatbots will be versatile digital assistants, capable of answering questions, offering advice, and aiding users in crafting messages. The planned feature seems to promise a degree of customization, allowing users to select from a variety of "AI personalities" according to their preference.

While Meta has not yet made an official announcement concerning this new addition, the presence of chatbots aligns closely with past declarations regarding the company's AI trajectory. In February, Meta CEO Mark Zuckerberg announced that the company was working on "developing AI personas that can help people in a variety of ways." Furthermore, Zuckerberg revealed that the company was exploring possibilities to integrate such AI personas within text-based conversations in applications like WhatsApp and Messenger.

The proposed chatbot feature represents Meta's most recent foray into a growing market trend. Snapchat introduced its own AI chatbot, powered by OpenAI's ChatGPT, in February. Other platforms such as have attracted substantial user engagement by enabling users to interact with chatbots modeled after popular fictional characters. Microsoft's Bing chatbot, launched earlier this year, has been received with a mix of surprise, amusement, and intrigue due to its unconventional conversational style.

As Meta tests the social capabilities of AI chatbots, it signals a new direction for enhancing user engagement in its social media platforms. This step is a testament to the company's commitment to leveraging AI technology to deliver personalized, interactive, and innovative experiences to its users. However, as Meta embarks on this new venture, it also opens up discussions on ethical considerations, user privacy, and the future of AI in our social interactions. The tech world, along with Instagram's billions of users, awaits further details on this potential game-changer.